Zhejiang Mobi Garden Outdoor-Produkte GmbH

Zhejiang Mobi Garden Outdoor Products Co., Ltd. (stock code 603908 on the Shanghai Stock Exchange) is China's only A-share listed camping-gear maker. Headquartered in Quzhou, Zhejiang, it operates a vertically integrated "OEM/ODM + own-brand" dual-track model: a modern, highly automated "future factory" serves as its core manufacturing base, while the Mobi Garden brand drives B2C sales through a nationwide network of over 500 offline stores and leading e-commerce platforms (Tmall, JD.com, Douyin). The company achieved a brand heat score of 79/100, placing it at the top of the domestic camping equipment market.

Core Business

Camping Equipment is Mobi Garden's core business, contributing approximately 78% of total revenue. The company specializes in tents, camping chairs, sun-shades, tables, and related accessories, which have become the defining products of China's "boutique camping" trend. Signature product lines include the "Ji Yuan" (Epoch) and "Lan Sheng" (Grand Victory) tent series, along with the "Hao Yue" (Bright Moon) chair series—phenomenal bestsellers that defined domestic boutique camping equipment aesthetics and functional standards. Equipment Accessories include camping carts, camp lights, cookware, and storage boxes, extending the product ecosystem around core "stay" and "sit" categories.

Global Presence

Mobi Garden operates primarily from its headquarters and main production base in Quzhou, Zhejiang, featuring a modern, highly automated manufacturing facility. The company serves global outdoor brands including Decathlon and Coleman as a core OEM/ODM partner, with B2B business extending internationally. Domestic presence includes over 500 offline retail stores across China, complemented by major e-commerce platform stores. The dual-track business model enables both B2B contract manufacturing services and B2C sales through multiple channels.

Key Strengths

Mobi Garden's competitive advantages include deep manufacturing expertise combined with rapid market trend capture capabilities. The company was a key participant and definer in China's camping industry's transition from "professional wilderness" to "boutique leisure." Its proprietary modern production base ensures quality control and cost advantages for core product categories. The "OEM/ODM + own-brand" dual-track model provides revenue stability through contract manufacturing while building consumer brand equity. During the 2022-2023 camping boom, Mobi Garden's self-owned brand became the first camping equipment set for countless Chinese families, successfully establishing strong brand recognition and customer loyalty.