Oppein Heim Gruppe AG

Oppein Home Group Co., Ltd. (OPPEIN, SSE: 603833) was established in 1994, with its headquarters in Guangzhou, Guangdong Province. It is the absolute leading enterprise in China's custom home furnishing industry, ranking first in industry revenue for consecutive years. In fiscal year 2025, revenue reached approximately 24.58 billion RMB, with net profit exceeding 2.8 billion RMB. It has fully evolved from a single cabinet business to become a one-stop home furnishing service provider offering "whole-house customization" and "complete home solutions".

Core Business

Oppein's product lines almost cover all woodwork and integrated systems in interior building spaces. Its core businesses include cabinets (founding business, with annual production exceeding 1 million sets), complete wardrobes and whole-house customization (strongest category, with annual production exceeding 3 million sets), bathroom fixtures, wooden doors and windows, and soft furnishings. The company adopts a production model combining self-developed and self-manufactured approaches, possessing quartz stone countertop factories, metal pull-out basket factories, and wooden door factories, achieving highly vertically integrated full-industry chain self-manufacturing capabilities. Its MTDS Marketing 3D Design System achieved nationwide store coverage in 2025, processing over 40,000 design drawings daily, capable of transmitting customer design solutions to production lines within minutes.

Global Presence

Oppein products have been exported to 128 countries and regions globally. Among Chinese home furnishing brands, "OPPEIN" ranks first in search popularity in Southeast Asia, the Middle East, and Oceania. The company has more than 7,800 specialty stores, covering categories such as cabinets, wardrobes, bathrooms, and comprehensive home furnishing. The group has a total of approximately 25,600 employees and has established five core manufacturing bases globally: South China base (Guangzhou/Qingyuan, headquarters and intelligent manufacturing center, area approximately 500,000 square meters), East China base (Wuxi, serving the Yangtze River Delta region), North China base (Tianjin, covering the northern and Northeast Asian markets), Central China base (Wuhan, fully operational intelligent model factory in 2025), and Southwest base (Chengdu, serving the western market).

Key Strengths

Oppein's core competitiveness lies in its globally leading AI digital factory, achieving minute-level transmission from design to production, with extremely strong flexible manufacturing capabilities, enabling "large-scale manufacturing of non-standard parts". The company has extremely deep control over its supply chain, with core hardware components and eco-friendly boards having long-term deep partnerships with global giants such as Blum, Hettich, and EGGER, ensuring its high-end market positioning. Oppein enjoys extremely high brand premium and brand awareness in China's high-end custom market. Its "comprehensive home furnishing" model and one-stop installation service are highly recognized by users, with global cumulative deliveries exceeding 10 million sets.