Hunan Mendale Heimtextilien GmbH

Hunan Mendale Home Textile Co., Ltd. (Shenzhen Stock Exchange: 002397) is a leading Chinese home textile brand headquartered in Changsha, Hunan Province, China. Positioned in the mid-to-high-end market segment, the company operates as both a brand operator and vertically integrated manufacturer, controlling core production capabilities while maintaining strong design and R&D capabilities. With approximately 3,000 employees and annual revenues of approximately RMB 2.3 billion (2023), Mendale ranks among China's top three home textile brands alongside Luolai and Fuanna.

Core Business

Mendale's primary business focuses on premium bedding products including Bedding Sets such as the Seven-Star Care Series with anti-static fabrics, wedding jacquard four-piece sets, and premium down bedding; Duvets and Pillows featuring silk duvets with national patent filling technology, latex pillows from Thailand, and soy fiber duvets; Bathroom Textiles including high-weight bath towels at 600 GSM and infant antibacterial bathrobes; and Rugs and Mats including bedroom memory foam cushioned mats and bathroom diatomite products. The company operates self-owned manufacturing with an annual capacity of 20 million pieces and cooperative cultivation of select raw materials including Xinjiang long-staple cotton.

Global Presence

Mendale operates self-built industrial parks in Changsha and Nantong, covering the complete production chain from spinning to finished products with no OEM or licensed production. The company's retail network spans high-end malls and specialty stores across China's major cities, with particular strength in wedding markets and high-end hotel partnerships. While primarily focused on the domestic Chinese market, Mendale's brand recognition and quality positioning support its mid-to-high-end market leadership.

Key Strengths

Mendale's competitive advantages include its strong brand recognition in China's mid-to-high-end home textile market, comprehensive vertical integration from spinning to finished products, and leadership position in wedding and high-end hotel textile markets. The company's Seven-Star Care technology with anti-static fabrics and national patent silk duvet filling technology demonstrate innovation capabilities. With approximately 3,000 employees and annual revenues around RMB 2.3 billion, Mendale maintains robust market positioning as one of China's top three home textile brands with strong retail and e-commerce channel management.