Beijing Toread Outdoor-Produkte GmbH

Beijing Toread Outdoor Products Co., Ltd. ("Toread") is a leading Chinese outdoor sports brand and A-share listed company on the Shenzhen Stock Exchange (Stock Code: 300005). Headquartered in Beijing, the company operates through a brand-operator model, managing product development, design, supply chain, and omnichannel sales while outsourcing manufacturing to partners across China, Vietnam, and Bangladesh. With over 20 years of industry heritage, Toread serves as a pioneer in China's outdoor market, offering full-category outdoor products spanning apparel, footwear, and equipment. In fiscal year 2024, Toread achieved annual revenue of RMB 1.773 billion, representing 15.99% year-over-year growth.

Core Business

Functional Outerwear represents Toread's flagship product category and professional symbol, featuring the Polar Expedition Jacket (cold-resistant to -50°C) and proprietary TiEF PRO Waterproof Breathable Technology with moisture permeability of 15,000g/㎡/24h. The company also develops SAFree antibacterial technology for footwear and apparel applications. Sports Apparel includes space-themed collaborative sun-protective jackets (UPF 100+), ski quick-dry mid-layers, and comprehensive apparel lines. Sports Footwear encompasses hiking boots with GORE-TEX waterproof technology. Equipment & Accessories include carbon fiber hiking poles and certified sand/snow gaiters. Annual production capacity reaches 300,000 jackets, ranking among the top three Chinese outdoor brands.

Global Presence

Toread operates its headquarters, R&D, and operations center in Beijing, with domestic production at the Nantong base for premium outdoor jackets and footwear. International manufacturing partnerships include facilities in Vietnam for basic apparel and Jiangxi province for accessories. The company maintains an extensive omnichannel distribution network including official stores on Tmall and JD.com, a vast dealer network, and self-operated retail locations. International presence includes the official English website (toread.com.cn/en/) targeting global markets.

Key Strengths

Toread's core competitive advantages include deep brand heritage spanning over two decades, extensive national consumer awareness, and full-category product lines covering outdoor apparel, footwear, and equipment. As the designated equipment supplier for China Antarctic and Arctic Research Expeditions, Toread possesses powerful professional endorsements. The company's TiEF PRO proprietary waterproof membrane technology delivers industry-leading performance specifications. The "professional + mass market" dual-line strategy serves both dedicated outdoor enthusiasts and urban commuters seeking functional outdoor-inspired clothing. With a brand heat score of 81/100, Toread maintains strong recognition as a pioneer and national-level brand in China's outdoor industry.